Top Shop: Thinking in Advance

Calendar Necklace by PunkyJane

Retail has a holiday schedule. All summer we stock up for the Christmas rush. In January, jewelers stock up for Valentine's Day. Currently I am stocking up for Father's Day.

Thinking about what holidays are around the corner is very important to your shop.

• Take out a calendar. 
• Take out that great chart of sales from last year. 
• See if there are any holidays that fall around your busiest times of year. 

Those are your key holidays!

Now, take that calendar and mark it 6 months ahead of that holiday. This is when you are going to start your planning. It may seem like a long time, but if you get a good head start, you are sure to have just what you need in time for that date.

What holidays do you need to prepare for in your niche?