Tuesday, February 8, 2011

Top Shop: Stats Analysis (part 2)

If you read my first top shop article on stats you already know how to use etsy stats and paypal to get a better look at how your shop is really doing. I have discovered yet another way to get a better idea of how you are doing. This time it is especially for your blogger blog and your facebook fanpage.

I had no idea that blogger had all this information readily available. Sign into blogger and look at the tabs under your blog name. The last tab on the right is called Stats. DUH! They have collected some great information there. You can see how many people have checked out your blog in the last day, week, and month. I found the most popular posts to be very helpful, it gave me a better idea of what people really like. Almost 500 people have come to read my DIY article on recycled art postcards. That is far and away the most views for any one of my articles.

Now lets talk about that Facebook fanpage. I know they send you some basic stuff in an email every week, and they have that cute little box of basic insights in the left-hand column of your page, but did you ever think to click on see more? I have never done that as I am assuming many of you have not either. It is full of useful info on who is frequenting your fanpage. Some of which could be very helpful in finding your demographic. While looking at the insights, I found out that the vast majority of people looking at my page were in their 30's to 40's and female. In fact, I had barely any male viewers at all! There were quite a few people who looked at my page but did not comment on my posts. I am hoping to change that shortly. I could use this information for facebook ads, which I am sure they would like, though I will likely use it to discuss topics that are closer to my audience's heart.

What do ya think? Were you surprised by any of the things you found out?

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