Tuesday, April 12, 2011

Top Shop: Stats that will blow your mind

Agnes by CricketandBear
63% of us decide NOT to buy a product advertised on the Internet because we think the shipping and handling charges add too much to the order.*

80% of Americans say giving personal information (especially their credit card information) over the Internet scares the living sh#t out of them.*
*stats from home business for beginners

Do these blow your mind? Both directly effect you if you sell your handmade creations online. So how do you deal with these major obstacles to selling on the Internet? Here are some ideas:
  1. Offer free or at cost shipping. You can add a little to the price of the item if you are concerned about the loss of money, but you may make the difference up in volume anyway.
  2. You can offer free shipping as a coupon code in your shop announcement. People who were smart enough to browse your whole shop will benefit.
  3. Use services like paypal to accept credit cards and offer to take other forms of payment too.
  4. Be sure to indicate in your store policies that you do not share personal information and have no hidden fees, then keep to your word.
Now you can get to work chipping away at that large percentage of scaredy-cats. What have you tried to quell those shoppers fears?


  1. Great tips! I keep my shipping costs low so shoppers will buy from me. I only use Paypal for checkout and it seems online shoppers are comfortable with that. When I checkout online with something other than Paypal, I always look for a secure checkout service on the site. ~Val

  2. great post - my items are high priced - i think i will try free shipping! thanks Tracey!